**"Merchants of Joy" Serves Shade & Sleighs the Cutthroat Christmas Tree Game! 🎄💅**

Sleigh bells are jingling, but honey, so are the claws! A new documentary is serving up piping hot tea on the cutthroat, surprisingly fabulous world of New York City’s Christmas tree vendors, and darling, we are *living* for the drama. Forget your basic Hallmark holiday movie; this film dives deep into the fierce, competitive spirit of the folks who bring the festive evergreen realness to the concrete jungle. Get ready to gag on the grit as these iconic figures battle it out for prime real estate and the perfect spruce. The film, currently streaming, features zesty character studies that are giving *everything*. From the seasoned queens of the evergreen game to the fresh-faced saplings trying to make their mark, each vendor brings a unique flavour of holiday hustle. It's a testament to the power of a good grind, the resilience required to thrive in a bustling city, and honestly, the sheer audacity of charging $200 for a tree. You’ll laugh, you’ll gasp, and you’ll definitely start wondering if your own holiday decor is serving enough drama. Holly Wood (she/her), vintage shop owner: "Honey, the shade these vendors throw? It's giving major pre-Drag Race season one reunion realness. I'm living for the drama, darling!" Firnando (he/him), urban gardener: "Okay, but the passion for the perfect pine? I relate! It's all about finding that one special something that just *sings*. And the outfits? So much plaid, so little time." Mayor Bella Evergreen (they/them), NYC Councilmember for LGBTQ+ Affairs: "This documentary beautifully captures the vibrant, often unseen hustles that make our city so unique. It’s a reminder that even in the most unexpected corners, there's a community striving, competing, and creating something beautiful. And honestly, who doesn't love a good underdog story with a touch of sparkle?" Story by Sparkle T. Dash (she/her) from LGBTQNN, reporting with pride. Sashay Away!