Y'all-ternative Eats: 🤠 Boots & Biscuits? This Chain Done Lost Its Spurs! 💅

NY Times Jul 29, 2025

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Chili's Gets Bootylicious 🌶️👢: Can Cowboy Kink Save Casual Dining?


Saddle up, hunty! Chili’s is throwing on some cowboy boots and trying to lasso a new audience, and we're living for the yee-haw energy. As casual dining struggles (like, who has time for basic when you can brunch?), Chili’s is partnering with Texas boot maker Lucchese to give its brand a little…kick. They’re banking on viral marketing and a new, limited-edition boot that's so extra, it’s practically drag. This begs the question: can a pair of boots really save a chain restaurant? We’re gagged, waiting to see if this gamble pays off. But one thing's for sure, this is the kind of campy corporate crossover we crave. Who needs a side of fries when you can serve a side of fashion? Now, let’s talk about this "Chilis x Lucchese" boot. Designed in "Chili’s signature red," and emblazoned with the restaurant's logo, these boots are...a choice. We’re picturing them paired with a denim skirt, a graphic tee, and a whole lot of attitude. It's giving "yee-haw queen," and we're not mad at it. But let's be real, the price tag is a little steep, even for a die-hard Chili's fan. At $1,200, these babies better come with a lifetime supply of bottomless chips and salsa. We’re hoping this collab will be a glow-up for Chili’s, but honey, it’s a risky bet. Fierce Femme (she/her), fashion icon: "These boots are a statement piece, period. I wouldn't be caught dead in anything less." Rainbow Randy (he/him), vintage enthusiast: "Honestly, I'm obsessed. It's so kitsch, it's cool." Bobbie Sparkle (they/them), local LGBTQ+ Chamber of Commerce President: “This is a unique and bold move. Let’s see if it actually brings more folks to the table, not just to admire the footwear!” Story by Crystal Chandelier from LGBTQNN, reporting with pride. Werk!